Today, Frank and Andy are joined by David Hirschfeld, CEO and founder of Tekyz Corporation, a firm specializing in helping startups and saving troubled projects with his unique “Launch First” methodology.

David brings us into his world of startups, where, believe it or not, he advocates for getting customers before you even build the product! He explains how Launch First combines high-fidelity prototypes, niche targeting, and a lean, marketing-first approach to de-risk software launches and prove real demand.

Whether you’re an engineer turned entrepreneur, or just curious about the art and science of startups, buckle up for an enlightening episode with insights on maximizing impact and proving product-market fit with speed and precision. Let’s dive in!

Show Notes

Links

Moments

00:00 Launch First: Get customers before building product.

06:00 Market first, then build software; analyze niche.

07:04 Create marketing stack, offer lifetime license, guarantee refund.

10:30 Offer lifetime licenses for upfront subscription payments.

16:39 Identify top niche problems and assess impact.

19:29 Paying customers prove genuine interest and commitment.

23:34 Accidentally created first Windows software for industry.

25:52 Failed to monetize social media product, Klooj.

30:28 Red Hat’s AI boosts chatbot data efficiency.

33:05 Exceptional teams produce highly detailed, compliant documentation.

34:52 Responsibility depends on knowledge and access.

40:29 Track time daily, categorize by client, invoice monthly.

42:37 Handoff documentation to Google; received positive feedback.

45:59 Impressed, thought price was reasonable, despite expectations.

48:11 Combining disciplines multiplies value exponentially.

51:56 David Hirschfeld discusses startup success strategies.